You’ve always had a heart for the less fortunate people around you. As such, you grab every opportunity to help ease their suffering. One way to help these people is to donate food, used clothing, or cash to charities. Just like you, some well-known fashion brands also look for ways to help make the world a better place.
n:Philanthropy cites some of them.
Sharing for a Cause
How do some philanthropic fashion brands help? You might ask. Elephant Pants, for example, uses part of the sales of their products to donate money to the African wildlife Foundation and other charities that work to protect the elephant species. You could just imagine how Africa would look like without elephants roaming around.
TOMS helps by providing shoes to those who don’t have any protection for their feet. The company donates a pair of shoes for every pair that you buy. On the other hand, Warby Parker provides a pair of eyeglasses for every pair that you buy to those who need it.
What’s In It For the Brands?
Fashion brands like Elephant, TOMS, and Warby Parker share a part of their profits to help solve some of the world’s problems, such as hunger, homelessness, poverty, and exploitation of natural resources. But what do these companies get out of it?
According to research, consumers buy more from a brand that works for a cause. A Cone Communications/Ebiquity Global CSR Study showed that 90% of U.S. consumers are more likely to buy cause branded products because these show how much the brand cares for the world.
Of course, these fashion brands could not do those things without your help. You’re not just buying their products; you are also helping out with the money that you pay for their products.